Despite being only 7 years old, Toywatch can arguably claim to be one of the most popular and highest selling brands in the UK today. The brand was started by a watch collector who loved the design of luxury Swiss made watches but felt the price points and availability made them unattainable for most. Using more affordable components and taking elements of design from classic watches such as the Daytona and Submariner, Toy Watches were born. First introduced to the UK, the brand soon became a world wide phenomenon. As each year goes by Toy Watch continue to expand their range to keep their collection fresh.