Hummel International is a sportswear clothing company based in Denmark. Its logo is that of an ornately sketched bumble bee; the word “hummel” in German means “bumble bee.” They manufacture sportswear, lifestyle, fashion and footwear. hummel International clothing is most noted for its connection with the European sports world, particularly the Danish Football Association and for their collection of Hummel Trainers although the brand of casual and lifestyle wear sells quite well to the general public. International celebrities such as Paris Hilton, Robbie Williams and Jennifer Lopez all wear the brand and in 2010, hummel International partnered with the band, The Black Eyed Peas to promote the band’s The E.N.D. world tour. The company features a solid line of men’s, women’s and children’s fashions. Here at Diffusion we have a large selection of Hummel Footwear available both online and in store.