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Home › G-Star Raw
G-Star Raw is a premium and experimental denim label which is very unlike what is available on the market. Here at Diffusion we offer the collection of G-Star Raw clothing which has evolved from a small denim collection into a fully-fledged clothing brand. G-Star Raw was founded in the 1980s and was originally called Gap Star but, the name changed when it turned into an international clothing line. The name G-Star is influenced by military clothing with the zipped pockets on the arms of jackets and special mobile phone pockets.
G-Star’s main stores are located in all the fashion capitals such as; New York City, San Francisco, Los Angeles, Melbourne, Paris, Sydney, Edinburgh, London and one of the most luxurious shopping streets in Amsterdam, the P.C Hooftsraat. The brand was also showcased in one of the most famous fashion shows in the world; New York Fashion Week in 2008 and 2009 which is an achievement in itself.
At first G-Star Raw clothing started off as a very small company but soon grasped the attention of the world with its niche outlook and designing method for jeans. The Raw concept they have when creating their jeans is based on them over-dying denim and leaving it untreated and unwashed before releasing it to the retail market. What makes the jeans even more unique is the fact that when consumers wash their jeans over time they become custom in size and colour to the owner. The G-Star Raw jeans for men have attracted a huge celebrity audience with famous super stars such as Justin Bieber, Jay-Z, Kanye West spotted by the paparazzi wearing the stylish brand.
G-Star Raw clothing range has grown overtime and includes a super-stylish collection of G-Star Raw t-shirts for men, accessories, hoodies, shirts, shorts, underwear, footwear and many more. The brand is continuously growing, expanding and attracting more attention for their unique collections and celebrity fan base. It is no wonder that the brand has done so well with over 20 years’ experience in the fashion industry creating high quality clothing for its consumers.
