Creative Recreation is one of the leading U.S. and European designers of men\'s shoes. Officially launched in 2002, Creative Recreation found its start in Orange County, California. This company creates youthful and funky designs for the man with style. \"Creative R,\" as it is commonly referred to, has taken an unconventional take on dress shoes and created sneakers that are acceptable for even the most elite social events. Creative Recreation shoe designs are made for anyone. A multi-million dollar celebrity may be seen wearing them on the red carpet, or an ordinary man may be wearing them to pick up his kids from school. Business men can be seen wearing Creative Recreation shoes in the most elite financial districts. Creative Recreation Trainers may even be worn by basketball players and other sorts of athletes. The key to the success of this brand has been its ability to avoid categorization. Critics have struggled to place Creative Recreation into a particular category for \"casual\" or \"dress\" shoes. The founders of Creative Recreation enjoy the ambiguity their brand presents. Creative Recreation has stated its role in fashion is to provide for the \"creative generation\" who knows being successful does not mean wearing a suit and tie to work. With this idea in mind, Creative Recreation creates stylish shoes that are comfortable and appealing to men and women. With this no-holds approach to fashion, it is no wonder why Creative Recreation is quickly becoming one of the most lucrative brands in the shoe industry.