Toy Watch was created in Milan in 2005, and in the 4 short years of its existence, has created a storm in the timekeeping world. Toy Watch has soon become the “it” wristwatch, and comes in a range of styles and colours, from jelly to steel, in both brights and more muted colours. Being snapped all over the wrists of the rich and famous, Toy Watch is more than just a time piece; it is a status symbol which has even dominated recent catwalks.