Nudie Jeans is a premium designer denim brand first founded in Gothenburg, Sweden back in 1999 by its creator Maria Erixsson. Erixsson had a great knowledge of the fashion jeans sector having previously worked for premium label Lee Jeans. Despite being a Swedish owned and based company all the companys products are made in Italy with their jeans well known for their distinctive orange stitching to the seams and back pockets. The denim is sourced from Italy and Japan with only the highest quality fabrics used in the manufacturing process. Nudie mens jeans come in a variety of colours and styles including Average Joe which have a straight leg cut, Thin Finn which has a skinny tapered cut and Slim Jim which has a classic straight cut. Alongside their jeans range, Nudie also produce a range of t-shirts and shirts often with cool graphics and slogans which have different themes every season.