Nudie is “the naked truth about denim”, believing in the beauty of jeans as more than just a piece of clothing. With strong philosophies about jeans, that denim becomes individual, a “second skin” with its wearer, the passion at Nudie for their product is unmistakeable. This passion inspires expertly crafted jeans that, at Nudie, are made to outlast the whims of fashion. From a selection which spans multiple styles such as high waisted, skinny and boot cut, it is the dyes and washes used at Nudie that we at Diffusion love the most, as the depth of their indigo is second to none, and only improves with age.