The new range of denim at Natural Selection is inspired by Darwin’s theory of evolution, the basis of the brand’s identity being that only the strongest will survive. Each pair of jeans at Natural Selection is smothered in understated attention to detail- small additions such as the ‘h’ belt loop and the lining of the pockets which collectively make for an exquisitely special pair of jeans. All of the washes at Natural Selection, from bruised, to raw, to buried, are finished authentically by hand. The combination of style and durability makes Natural Selection a sure success on the denim scene, already having been seen on David Beckham.