Inspired by the Beatnik generation in the USA, Junk De Luxe provides individual items for a range of customers; being street, traditional, Rock and Roll, clean cut, authentic, and inescapably contradictory. This contradiction is intended in the wearer, who might combine a torn sweater with a tailored blazer, or a crumpled shirt with un-shined shoes. Junk De Luxe represents the recreation of vintage fashion in its conception and production. The range of chunky knits, classic blazers, adapted t-shirts and retro cardigans at Junk De Luxe are a sheer understated statement.