G-Star Raw is infamous for its denim line, catering to the needs of all who appreciate skilfully crafted denim with an urban edge. With G-star Raw, the clue is in the name: Raw characteristics of denim without the fuss, a brand that is able to maintain a style both distinct and reliable, diverse yet traditional. Not only does G-Star Raw produce versatile denim, but also sportswear and smarter pieces, even at times verging on experimental office or formalwear. G-Star Raw cannot be pigeonholed or worn with caution, and is best described by its own tagline: “Never one to follow the crowd. Just the product.” The company was first launched in 1989 in Amsterdam in the Netherlands and was originally called Gap Star. They changed their name upon entering the international market to make the brand more cosmopolitan. G-Star have consistently pushed the boundaries of denim jeans, creating extra pockets, seams, buttons and stitching to give unique looks and styles that are often imitated by others but never equalled. Their range of Raw, Organic, Vintage and Salvage denim continues to lead the way. Here at Diffusion we operate several G-Star stores so have access to a huge range of G-Star menswear, probably the largest in the UK. We have a huge selection of G-Star Jeans, T-Shirts, Jackets, and Shirts, which site nicely alongside their range of accessories, shorts, footwear and knitwear.