Since its conception in 1978, Diesel’s philosophy has been one of innovation, concentrating not on what they are told to believe is fashionable, but by their own tastes and ideas. Diesel has deserved a cult following of similarly innovative customers worldwide, able to celebrate their individuality in their dress. By branching away from dictators of style, Diesel’s products are full of vitality, wit, diversity and energy where the unexpected is norm. Their clothes exude the attitude of a casual lifestyle with an eye for style. The selection at Diesel is so varied and yet accessible that it is a firm favourite here at Diffusion. The Diesel Menswear collection has a great variety of mens clothing including T-Shirts, Jackets, Polo Shirts and Knitwear, which sit well alongside their legendary denim jeans collection. Diesel Jeans have always been at the forefront of the designer denim sector with their vintage, modern and distressed pieces. Each style has its own unique name with popular styles including Larkee, Krooley, Thanaz and Reyhan. They produce skinny, bootcut and classic fits to ensure there is a style to suit all requirements.