Created by hip hop legend Pharrell Williams and Japanese fashion expert DJ Nigo, who also brought to the men’s designer clothing Market Icecream, Billionaire Boys Club is rooted to urban street style and cutting-edge fashion. The label has consistently delivered innovate collections since its conception in 2005, so much so that the biggest names in hip hop are self-confessed fans. The Billionaire Boys Club menswear edit at Diffusion features eye-catching slogan Tees, Graphic sweatshirts and quality clothing to make your wardrobe the freshest in town. If you swear by a unique style and are instinctively drawn to designer brands that do things a little differently, then Billionaire Boys Club is for you. Shop the collection now for your perfect fashion innovating pieces and get free delivery when you spend over £75.