About Diffusion
Diffusion is a forward thinking retailer with several stores spanning the West Midlands, selling men’s, women’s and children’s designer clothing and accessories.
Founded in 1988, conceived with the intention of sourcing new and interesting brands for the regions fashion conscious public, Diffusion has grown to become a small multiple whilst retaining all the hallmarks and principles of service on which it was founded.
Offering a rich and eclectic brand mix that encompasses leading Italian design houses, cult British labels and the season’s premier denim lines, Diffusion continues its quest to bring a constantly evolving mix of the freshest products to stores and now to the much awaited online site.
G-Star Stores
G-Star is luxury street wear made by denim connoisseurs for denim fans.
A preference for raw materials, deep passion for denim and architectural perspective on tailoring are obvious characteristics of the brand. Rough, stylish, pure and functional, both the collection and the G-Star Stores perfectly reflect these values which also seem to be rubbing off on a vastly increasing base of denim fans worldwide.
Diffusion is very excited to be adding G-star concept stores to its established fashion business, situated within prestigious shopping locations including, Birmingham, Derby, and Newcastle. You can find out more about our g-star stores by clicking here.